Feed the Change, Lead the Future.
Misinformation in the food system distorts markets, undermines public health, and jeopardizes sustainability efforts. The Freedom Food Alliance equips stakeholders with the facts to drive systemic change.
Public Health
Distorting nutritional understanding, leading to suboptimal dietary choices and exacerbating the burden of non-communicable diseases
Environmental Sustainability
Obscuring the true ecological impact of food production, hindering progress towards critical climate goals.
Economic Fairness:
Skewing market dynamics, potentially disadvantaging ethical producers and misleading consumers about true product value.
Advertising Reform
Advocate for stringent regulations on food marketing, particularly targeting children and vulnerable populations.
Education Initiatives
Our education strategy focuses on clear public awareness campaigns that link food choices to health and sustainability. We partner with schools and community organizations to deliver accessible programs, fostering behavior change for healthier lives.
Industry Transformation
We catalyze change within the food industry by encouraging food manufacturers to prioritize health and sustainability. We support regenerative agriculture, promote local sourcing, and minimize environmental impact across the food system.
Empowering consumers & fighting misinformation takes all of us.
Fighting misinformation is going to be a group effort. Your contribution matters. Report any misinformation you come across here, and together let's combat this global issue.
Digital advertising
Report misleading information seen on packaging, websites, social media, digital ads, supermarkets and news outlets and we'll look into it.
Physical advertising
Report misinformation seen on billboards, magazines, newspapers, and other physical sites like supermarkets or stores.
Our Food System Is Broken.
Our food system, despite its abundance, is fundamentally flawed. Rampant misinformation distorts consumer choices, jeopardizes planetary health, and obstructs effective policy. This pervasive deception undermines our ability to nourish families, protect ecosystems, and ensure equitable access to nutritious food.
From misleading nutrition labels to deceptive advertising, these false narratives prevent informed decision-making and perpetuate unsustainable practices. Addressing this crisis requires a united front, empowering consumers with the truth and demanding transparency across the entire food chain.
FAO study in Nature Food
Source
Systematic review (2023)
World Obesity Federation
Our Work
We influence the food system by bringing better awareness, education, and information to consumers. We do this in the following ways:
Consumer Education and Empowerment
We empower consumers with accurate, science-backed information to make informed food choices. Our FoodFacts.org platform aggregates objective research and expert knowledge in nutrition and sustainability. We provide easy-to-understand facts about food choices, cutting through misinformation to deliver reliable information reviewed by experts
Research and Reporting
We conduct in-depth research and publish comprehensive reports on misinformation in the food industry. Our widely-disseminated reports aim to educate consumers, encourage better industry practices, and support policymakers in making informed decisions about agrifood systems and advertising standards1. We collaborate with research institutions to investigate nutrition misinformation on social media platforms and identify key sources of false information
Consumer Campaigns
We partner with NGOs, institutions, and organizations to launch impactful awareness campaigns using cutting-edge design principles, behavioral psychology, and digital media. Our campaigns focus on bringing about fundamental changes in the food system by educating consumers and motivating them to make more informed food choices. We prioritize nutrition, sustainability, and food policy in these collaborative efforts
What Are The Experts Saying?
Globally renowned environmentalists, media leaders, and nutritionists proudly back the Freedom Food Alliance and our mission to fight misinformation and empower the consumer.
Read our widely endorsed 2023/24 Misinformation Report that is supported by dozens of environmental and nutrition experts across the globe.
Make Informed Decisions. Get the Facts.
Backed by science and an alliance of experts, FoodFacts.org brings you the information you need to make informed food choices that are good for your health and the health of the planet.
Who We Work For
The Freedom Food Alliance serves the interests of the consumer and many other stakeholders in the food system. The food system is not working for everyone, and we aim to change that. Our organization is neutral, science-driven, and has no hidden agenda. Our goal is to ensure that everyone has "food freedom" and can make informed decisions that are beneficial for them and for the entire food system.
Consumers
Consumers are number one for us. We believe consumers make better decisions when they are factually informed. Unfortunately, the information system has been distorted by organizations with profit agendas. Between the FoodFacts.org platform, our misinformation reports and awards, and our high-impact campaigns, informing the consumer is central to our vision of a functioning food system. Consumers deserve better food information.
Wildlife & Ecosystems
Global wildlife and ecosystems have not been respected by our modern food system. We serve underrepresented stakeholders such as soil microbes, water, forests, animals, and insects by empowering consumers to make more deliberate food choices and by driving better systemic food and information policy.
We serve these stakeholders in every project and we bring their voice to each and every consumer purchase point.
Business For Good
We take pride in serving mission-led stakeholders, whether they are schools, cities, sustainable food startups, or farmer cooperatives. Each has an impactful role to play in a food system that prioritizes human and planetary health. Through our campaigns and other work, we support these stakeholders in achieving their food system goals and multiply the positive impact they create. It's time to recognize players creating a positive impact.