Together, we can change the food system by fighting misinformation and empowering consumers.
Your Sapling support expands our investigations into food misinformation, allowing us to produce in-depth reports, infographics, and expert-led research to challenge industry narratives. With your help, we can amplify truthful, science-based food education to a wider audience.
Your Sapling support expands our investigations into food misinformation, allowing us to produce in-depth reports, infographics, and expert-led research to challenge industry narratives. With your help, we can amplify truthful, science-based food education to a wider audience.
Your Seed support helps us fact-check food myths, ensuring consumers get accurate, science-based nutrition and environmental information. This funding contributes to research, website hosting, and publishing fact-checked content that counters food misinformation.
Your Seed support helps us fact-check food myths, ensuring consumers get accurate, science-based nutrition and environmental information. This funding contributes to research, website hosting, and publishing fact-checked content that counters food misinformation.
Your Grow support powers large-scale consumer awareness campaigns, holds corporations and media accountable for spreading food misinformation, and ensures our fact-checking efforts reach mainstream audiences. This funding allows us to drive real change at policy, industry, and consumer levels.
Your Grow support powers large-scale consumer awareness campaigns, holds corporations and media accountable for spreading food misinformation, and ensures our fact-checking efforts reach mainstream audiences. This funding allows us to drive real change at policy, industry, and consumer levels.
As a global for-impact organization organization, it is our responsibility to make sure your investment in us maximizes impact generation.
As an organization that is building a transparent food system, we must also be transparent about our funding sources. We are supported by generous individual donors, grants, and our own service offerings with partner organizations with the same mission.
We are also very transparent here. We allocate about 60% of our resources to pay our hard-working staff. The remaining funds are allocated across operations costs, project costs, and a small reserve fund. The operational and project costs include technology, design, and administrative costs.
We follow an internal framework that helps us prioritize our initiatives based on the impact they generate. Our ultimate goal is to increase food awareness and education among consumers, and we focus on reporting the worst cases of misinformation that affect the most people.
Our environmental impact is a top priority for us as a global organization. To reduce our carbon footprint, we endeavor to work remotely as much as possible, minimize our travel requirements, and serve only climate-compatible dishes at our events and workshops.