Press Release

FOR IMMEDIATE RELEASE

Contact:
Robbie Lockie
CEO & Founder
contact@freedomfoodalliance.org
4th February 2025

Introducing FoodFacts.org: Navigating Facts in the Age of Nutrition Misinformation

In a digital landscape where the lines between fact and fiction are increasingly blurred, the recent decision by Meta CEO Mark Zuckerberg to end third-party fact-checking on platforms like Facebook and Instagram has raised significant concerns. This move, replacing professional fact-checkers with a community-driven system, has been described by The Guardian as "an extinction-level event" for truth on social media. (theguardian.com)

In response to this pressing challenge, we are proud to announce the launch of FoodFacts.org, a pioneering platform dedicated to providing accurate, reliable, and up-to-date information about the food we consume. Our mission is to empower individuals, policymakers, and industry leaders with the knowledge they need to make informed decisions in an era rife with misinformation.

Thought Leader Comments

“With misinformation and disinformation becoming increasingly commonplace, tools like FoodFacts are becoming a growing necessity to help arm everyday people with the knowledge to help decipher information they’re being fed.” - Sam Bentley (The Good News Guy) 1.6M followers IG

“It is so wonderful to have such a collaborative effort to combat misinformation and to offer the public a trustworthy resource bursting with wonderful nutritional gems” - Rhiannon Lambert (Author & Registered Nutritionist) 

The nutrition space online can be a quagmire of misinformation but foodfacts.org is a trusted source of evidence-based information that helps sort out fact from fiction! - Dr Karan Ranjan MRCS MBBS Bsc

It’s the subtlety of online food and nutrition misinformation that makes it particularly dangerous. Foodfacts.org is a much-needed tool that will empower people to spot the quacks and navigate this confusing space. – James Collier - Huel Co-founder, Registered Nutritionist and Author

“FoodFacts.org plays a crucial role in demystifying the complexities of our food system. By debunking diet myths and clarifying food labels, they enable individuals to align their dietary choices with their values, promoting a more sustainable and ethical world.– Sebastian Joy - CEO Proveg International

About the Freedom Food Alliance:

Founded in early 2024 by digital media expert and food transparency campaigner Robbie Lockie, the Freedom Food Alliance is a consumer advocacy organization committed to combating misinformation in the global food industry. The Alliance strives to cut through the noise and equip consumers with accurate, science-backed information, promoting transparency and accountability within the food system. citeturn0search0

Key Features of FoodFacts.org:

  • AI-Powered Chatbot: At the heart of our platform is an innovative AI-driven chatbot designed to enhance user experience. This intelligent assistant understands the specific page, feature, or fact-check a user is engaging with, providing tailored information and guidance in real-time. Whether you're exploring nutritional data, investigating food sourcing, or seeking clarity on food-related myths, our chatbot is equipped to assist you seamlessly.

  • Comprehensive Fact-Checking: In a time when independent fact-checking is being diminished on major social media platforms, FoodFacts.org serves as a reliable source of accurate information. Our team of experts rigorously analyzes and verifies content, ensuring that our users have access to factual and unbiased insights.

  • User-Friendly Interface: Navigating the complexities of food information can be daunting. Our platform offers an intuitive design, making it easy for users to find the information they need quickly and efficiently.

Why FoodFacts.org Matters Now More Than Ever:

The shift by major social media platforms away from professional fact-checking to community-based systems has sparked widespread concern. Critics argue that this approach may lead to increased dissemination of misinformation, as it relies on users to police content without the expertise required to discern fact from fiction. The Guardian's recent commentary highlights the gravity of this issue, emphasizing the potential for unchecked falsehoods to proliferate. citeturn0search0

FoodFacts.org emerges as a crucial resource in this context, offering a trusted platform where accuracy is paramount. Our commitment to facts and transparency ensures that users can confidently rely on the information we provide.

Comments from Robbie Lockie, Founder of FoodFacts.org:

"The decision to remove independent fact-checking from major social media platforms is deeply troubling. We live in an age where misinformation spreads faster than ever, and without rigorous fact-checking, the public is left vulnerable to false claims that can have serious consequences for public health, policy, and consumer choices."

"Food is one of the most fundamental aspects of human life, and yet it remains one of the most misunderstood. FoodFacts.org is here to cut through the noise, debunk myths, and give people access to trustworthy, science-backed information."

"Our AI-powered chatbot is a game-changer in how people interact with food-related information. It ensures that no matter where you are on our platform, you get accurate, relevant, and contextualized insights without having to dig through misinformation."

"We urge policymakers, journalists, and consumers to join us in this fight for scientific fact. Without access to reliable information, we are allowing the food industry and misinformation campaigns to dictate what we believe about the very thing that keeps us alive."

Comments from Dr Elise Hutchinson Phd, Lead Researcher and Cofounder of Foodfacts.org

“Our starting point as fact-checkers is to address and correct widely circulating claims that could harm people’s health and well-being. But our mission extends beyond the correction of inaccuracies. We analyse and expose the broader narratives that tie these claims together and that makes them persuasive, helping our readers understand the mechanisms behind misinformation. More importantly, we aim to equip our readers with the tools to critically evaluate online nutrition information. Fact-checking is a rigorous and essential process—one that restores balance in the conversation and ensures that expert voices rise above the noise of misinformation."

Looking Ahead:

As we embark on this journey, we invite individuals, educators, policymakers, and industry leaders to explore FoodFacts.org. Together, we can foster a more informed society, combat misinformation, and make choices that benefit our health and our planet.

For more information, visit www.foodfacts.org or contact contact@freedomfoodalliance.org.

About FoodFacts.org:

FoodFacts.org is a dedicated platform committed to delivering accurate and reliable information about food. Through innovative technology and a steadfast commitment to facts, we aim to empower users to make informed decisions in an increasingly complex information landscape.

References:

  • The Guardian. "A new era of lies: Mark Zuckerberg has just ushered in an extinction-level event for truth on social media." January 7, 2025. Link

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